Key Messaging to Convey + Call To Actions

1. Prince Edward Island is Canada’s Food Island

Here, you can see where your food comes from and connect with the people who grow and harvest it. We’re world renowned for our incredible ingredients, including lobster, oysters, mussels, beef, and potatoes, but our most exceptional ingredient is our people.

Our Island is home to countless farmers, fishers, chefs, food entrepreneurs, and generations of food lovers that are passionate about harvesting, creating, and sharing the very best food and drink.

2. Your Food Story Starts Here

We provide inspiration to food lovers and support to food entrepreneurs, so everyone can be part of Canada’s Food Island story.

We encourage you to share your PEI Food Story! Whether you live here or you’re ‘just’ visiting, use #PEIFoodStory to share your favourite food experiences on #CanadasFoodIsland and for the chance to be featured on our socials!

3. There’s ALWAYS plenty to see, do and eat on Canada’s Food Island

PEI is a 4-season destination for food, culture, entertainment, and adventure. We love welcoming visitors to every corner of the Island and there’s always something to experience, whether it’s summer, fall, winter or spring.

4. You can still experience and TASTE Canada’s Food Island before/after your visit!

Check out Canada’s Food Island’s curated recipe database and remember to ask for PEI products when you’re grocery shopping

Follow our Food Advocates to enjoy outtakes of Canada FoodI all year-round
Order PEI Gift Boxes for yourself/those you love – PEI lobster delivered straight to your door? Yum!

5 Ways to Use Canada’s Food Island Website to Share Content:

We know creating engaging content can be time-consuming and challenging, but it doesn’t have to be! Here are 5 easy ways to spread the love for PEI through the Canada’s Food Island website.

• RECIPES – share existing recipes on IG, FB, Twitter and Pinterest + your eNewsletter. Plus, please also ADD recipes to the website 🙂
• OUR FOOD STORIES (Blog) – Updated regularly, Our Food Stories will serve as great content for your social channels and eNews. If you have a suggestion for a blog feature, please let Shannon know.
• FOOD LOVERS – Follow our Local Food Advocates and share their content
• EVENTS – Be sure to add your events to our calendar and share events directly from the calendar with your followers
• HIGHLIGHT OUR AMAZING FOOD – Share ‘What’s in Season’, Share the Eat & Drink Guide.

Friends, these are just a few of the many ways we can all work together to promote our incredible Island. We will continue to add more tools to this toolkit and welcome any ideas or suggestions you have on how we can make it even more helpful.

As noted above, here at Food Island Partnership we’re always excited to connect and collaborate with you on initiatives that celebrate and showcase PEI. Please reach out to us any time and keep an eye on your inbox for invites to future networking and learning events we will be hosting!

Social Media Accounts to Follow/Tag & Our Websites:

IG: @canadasfoodisland
FB: @canadasfoodisland
Twitter: @canadasfoodisl
YouTube: https://www.youtube.com/channel/UCeoFwE1faOOOJ-62CJK–vw

Canada’s Food Island Website: www.canadasfoodisland.ca

Canada’s Food Island Gift Card Website: www.peigiftcard.ca

Canada’s Food Island Social Media Assets – Ongoing Campaign

Here you’ll find social media posts that can be used as you please! We ask that you tag @canadasfoodisland and #peifoodstory when sharing these pots!

Click here to access our social media assets folder.

Infographic found here!

Hashtags to Use:

#canadasfoodisland #peifoodstory #peigiftcard

Additional Hashtag Suggestions:

#pei #princeedwardisland #peifoood #peibeef #peipotatoes #peilobster #peimussels #peioysters #lovelocal #lovelocalpei #discoverpei #explorepei #canadiandestinations #canadasfoodisland

Types of Content to Share/Tag With Canada’s Food Island

Photos, videos, blogs, and other types of content that showcase:

• Culinary events/festivals
• Cultural events with a food component
• Food/drink content (e.g. image of a lobster roll, spotlight on a local restaurant, etc.)
• Farm/fishing-related content
• Scenery/imagery that celebrates and showcases PEI
• Outdoor adventure (e.g. The Island Walk, fat biking, snowshoeing, cycling, etc.)
• People that contribute to creating Canada’s Food Island – chefs, farmers, fishers, restaurateurs, artisan food producers, brewers, etc.
• Anything else that celebrates Canada’s Food Island

Campaigns 

Current campaigns running through CFI or associated channels are as follows:

• Fall Flavours Festival – Tickets on Sale, Buy Before Aug 1st and Save 10% 

Infographics – PEI Food Products

We have created custom-made infographics that showcase each of PEI’s key food products and provide valuable insights on the products themselves, as well as the industries. 

Access All Infographics Here – Lobster, Mussels, Potatoes, Oysters

Training Videos:

Learn to create an account, login, submit a recipe or event, or favourite and rate your favourite CFI recipes! Access our google drive of training videos here.

Let’s Connect and Collaborate!

At Food Island Partnership, we’re always excited to connect by phone, email, and in-person too. If you’re dreaming up a new culinary event and want to brainstorm, we’ll bring the coffee to the table. If you’re interested in creating new photo or video assets and want to collaborate with us, we’re IN. If you want to work together on a blog to showcase your farmers, culinary members, etc. connect with us. You get the idea – we’re always keen to collaborate 🙂

Crystal MacGregor
Director of Communications & Marketing, Food Island Partnership
902.916.0578
crystal@foodislandpei.ca

Shannon Courtney
Social Media Manager, Canada’s Food Island
902.213.7298
shannon@shancostudio.com